Exactly 11 years ago to date, while Victoria was waitressing at the iconic late Florent diner in the meatpacking, whilst pursuing writing and social commentary, she was introduced to the Israeli artist, Nir Hod. The introduction was made by the founder of Max Brenner. She was told she reminded them of one of the Eastern European girls in the paintings Nir was creating at the time. (How she caught the artists' and chocolatiers' eye to begin with.) A friendship began that blossomed and evolved over the many years that have gone by, becoming somewhat of co-muses in the creation of art form.Read More
At Iris & Virgil, we are lucky for so many reasons, like loving what we get to do, and excited to get out of bed in the morning to tell stories in flowers. We share that feeling with an incredibly talented group and female owned business, Harley & Co. which focuses it's energies on creating unique experiential events for their clients, and story-tell using a deeply layered patina of emotions and visual textures to craft truly organic and unique moments in time for their brand partners.Read More
Is there no higher compliment to pay than to entrust your hair to someone and let them work their magic? As women undoubtably know, our hair so intrinsically a part of how we experience our own appearance, how we want the world to see us, and how we armor ourselves to go out into it. That person for the girls at Iris & Virgil is Janelle Chaplin, Global Creative Director of Original & Mineral. And yes, she's magic.Read More
We’re so excited to introduce our second #MondayMuse, Mickey Ashmore. If you’ve ever walked down 12th street in the East Village you may have seen ‘Sabah House’, the first home of the hand made shoes that Mickey fell in love with on a trip to Turkey in 2013.Read More
We are thrilled to announce that our first #MondayMuse series is now live! We wanted to start #MondayMuse, a weekly series that would hopefully inspire conversation with those that inspired and supported us, and that would highlight those people in our community as wonder women and men, because of all that they do, finding resonance in our journeys, and aligning in synchronistic ways.Read More
“I love the energy, I love the action, I love the pressure, I just love it,” Victoria Monsul Singolda exclaims, her palpable energy swarming around her breezy West Village balcony. “I just love that moment!”Read More
It’s not just about the flowers. The bank of collaborators and contributors that are holistically part of the Iris and Virgil family are essential in bringing to life the concepts and ideas we impart to the world and leave a lasting impression with.
The intent of sharing these behind-the-scene stories aims to lift the veil on the collective, 360-degree process of creating a world where flowers have the simultaneous ability to both ground and transport.Read More